I have never felt as unwanted as when I offered my Social Media skills and services for free to local charities. That old phrase, “I can’t give it away!”, took on real meaning for me and my Social Media class project.
Because I was certain that like most businesses, charities would not be aware of all of the free or low cost promotional tools online, I set up a plan so they could visualize my offer. I clearly outlined what resources we could utilize, like Facebook and Twitter. These tools needed time and thought but little to no money. Best of all, these tools reap big rewards, like exposure and donations.
I then placed calls to multiple charities in Chattanooga, offering them my Social Media skills for one year, for free. I reassured them I had great references, was a Chattanooga State student, and had a portfolio of work. I educated them on what clients pay for these services and that they would have a commitment for this same service for absolutely nothing. The person that answered the phones at places like Interfaith Homeless Network were all very warm and excited about it, once I explained it several times, yet not one accepted.
The problem seemed to be that no one knew what to do with my offer. Continue reading